Operations Management
Creative Department Zero-to-One Build
"Built and scaled creative operations from scratch, transitioning ownership away from the founder."
Context
Agency founder was handling all creative management while trying to scale the business, creating a bottleneck.
Challenges
No creative team structure, inconsistent quality, founder burnout, and inability to take on more clients.
What I Did
Performed operational diagnosis, recruited brand designers, coordinated freelance network, developed SOPs, and implemented ClickUp with AI automations for intake and delivery.
Outcomes
Fully transitioned creative oversight from founder, enabled consistent quality at scale, and established repeatable systems for growth.